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Sports Marketing Agreements: Legal, Fiscal and ...
160,49 € *
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Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements, as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Anbieter: Dodax
Stand: 29.01.2020
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Sports Marketing Agreements: Legal, Fiscal and ...
164,99 € *
ggf. zzgl. Versand

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements, as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Anbieter: Dodax AT
Stand: 29.01.2020
Zum Angebot
Sports Marketing Agreements: Legal, Fiscal and ...
164,99 € *
ggf. zzgl. Versand

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements, as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Anbieter: Dodax AT
Stand: 29.01.2020
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Mercedes-Benz SL-Class
35,00 € *
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High Quality Content by WIKIPEDIA articles! The Mercedes-Benz SL is a roadster manufactured by Mercedes since 1954. The designation SL derives from the German Sport Leicht, or Sport Light and was first applied to the 300SL 'Gullwing' named also after its gullwing or upward-opening doors. It is also one of the world's safest sport vehicles. The term SL-Class refers to the marketing variations of the vehicle, including the numerous engine configurations spanning five design generations. The 2001 Mercedes Benz SL Class won European Best Interior Design award. The Mercedes SL-Class won the coveted Most Technologically Advanced Car of the Year award from AutoCar Magazine and CNBC TV. The Mercedes SL-Class won the equally coveted Best Designed Car of the Year awards from AutoCar Magazine and CNBC TV.

Anbieter: Dodax AT
Stand: 29.01.2020
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Mercedes-Benz SL-Class
34,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! The Mercedes-Benz SL is a roadster manufactured by Mercedes since 1954. The designation SL derives from the German Sport Leicht, or Sport Light and was first applied to the 300SL 'Gullwing' named also after its gullwing or upward-opening doors. It is also one of the world's safest sport vehicles. The term SL-Class refers to the marketing variations of the vehicle, including the numerous engine configurations spanning five design generations. The 2001 Mercedes Benz SL Class won European Best Interior Design award. The Mercedes SL-Class won the coveted Most Technologically Advanced Car of the Year award from AutoCar Magazine and CNBC TV. The Mercedes SL-Class won the equally coveted Best Designed Car of the Year awards from AutoCar Magazine and CNBC TV.

Anbieter: Dodax
Stand: 29.01.2020
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Roger Ferriter
35,00 € *
ggf. zzgl. Versand

Roger Ferriter is a graphic designer most renowned as the progenitor of the L'eggs name, logo and packaging design (the L'eggs egg and egg-shaped dispenser). Although the concept was initially considered 'a marketing risk' by the board members at Hanes back in 1969, the risk turned into a multi-billion-dollar enterprise. During the 1970s and 80's the L'eggs egg became a ubiquitous part of the culture, once referred to as the 'marketing breakthrough of the 20th Century.' Ferriter developed the L'eggs idea while working for Lubalin, Smith, Carnase in New York. He also designed numerous logos, including Sport, Argosy and Signature magazines, conceived other brand and packaging concepts, such as the Westinghouse Turtle Lite, and was the first to design an animated logo for television, for Metromedia TV back in the mid-1960s.

Anbieter: Dodax AT
Stand: 29.01.2020
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Vonabell Sherman
35,00 € *
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High Quality Content by WIKIPEDIA articles! Vonabell Sherman is best known as a Home Shopping Network on-air guest since 2001, presenting a wide variety of home and family products. She is a member of the National Association of Professional Organizers and also holds nursing licenses in Florida and New York. Vonabell trained with Bob Circosta and the sales and marketing team of Al Scutte to develop her presentation craft.Vonabell Sherman has been in front of the camera since the age of 13 and did her first commercial at age 16. During her TV career she has appeared in TV, movies and in hundreds of print ads. She doubled for Lee Remick in 1984's A Good Sport and has held state pageant titles in both the Miss USA and Mrs. America Pageant branches.

Anbieter: Dodax AT
Stand: 29.01.2020
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Vonabell Sherman
34,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! Vonabell Sherman is best known as a Home Shopping Network on-air guest since 2001, presenting a wide variety of home and family products. She is a member of the National Association of Professional Organizers and also holds nursing licenses in Florida and New York. Vonabell trained with Bob Circosta and the sales and marketing team of Al Scutte to develop her presentation craft.Vonabell Sherman has been in front of the camera since the age of 13 and did her first commercial at age 16. During her TV career she has appeared in TV, movies and in hundreds of print ads. She doubled for Lee Remick in 1984's A Good Sport and has held state pageant titles in both the Miss USA and Mrs. America Pageant branches.

Anbieter: Dodax
Stand: 29.01.2020
Zum Angebot
Roger Ferriter
34,00 € *
ggf. zzgl. Versand

Roger Ferriter is a graphic designer most renowned as the progenitor of the L'eggs name, logo and packaging design (the L'eggs egg and egg-shaped dispenser). Although the concept was initially considered 'a marketing risk' by the board members at Hanes back in 1969, the risk turned into a multi-billion-dollar enterprise. During the 1970s and 80's the L'eggs egg became a ubiquitous part of the culture, once referred to as the 'marketing breakthrough of the 20th Century.' Ferriter developed the L'eggs idea while working for Lubalin, Smith, Carnase in New York. He also designed numerous logos, including Sport, Argosy and Signature magazines, conceived other brand and packaging concepts, such as the Westinghouse Turtle Lite, and was the first to design an animated logo for television, for Metromedia TV back in the mid-1960s.

Anbieter: Dodax
Stand: 29.01.2020
Zum Angebot